This Bud’s For You!

Bud
Anheuser-Busch inBev has worked out a $107 Billion deal to acquire SABMiller. The company will now control 30% of the beer market.

I recall when Budweiser was brewed in the Philippines by Asia Brewery but those days are long gone. Asia Brewery still distributes Budweiser in our area of the Philippines. The cost for Bud is at imported prices, about P70 per bottle, which is more than double the cost of San Miguel Pilsen and well more than double than the cost of Beer na Beer.

Miller High Life is involved in the ownership of Coors. Asia Brewery brews Coors and Coors Light in the Philippines. I don’t know where they get their Rocky Mountain Spring Water unless it is shipped in. The price of the local Coors is the same as San Miguel Pilsen in our area.

For any of these American beers to be successful in the Philippines, I think they should be priced below the price of local domestic beers, ie Pilsen, Red Horse, Beer na Beer. More Filipinos would be willing to try Bud and Miller High Life if it is P18 per bottle. Below P20. It can certainly be done.

Local Craft Beer

I’m looking forward to trying Illusion Beer in Bacolod. It is brewed right here in the City of Smiles.

So far, one of the better craft beers I have tried in Bacolod is NPA, Negros Pale Ale. I like it. 100% better than Bogsbrew! NPA, Primo and Bogsbrew are brewed in Bacolod City by Negros Island Brewery.

Katipunan Craft Ale was among the first of the large craft breweries in Manila. Kuppa Restaurant in Bacolod has Katipunan Ale from time to time. Their 3 Hops and a Hop IPA will stand up to just about any Indio Pale Ale.

Philippines Domestic Beers

I drink Beer na Beer, which is brewed in the Philippines by Asia Brewery. I pay P405 per 24 bottles case of Beer na Beer. Like San Miguel, Beer na Beer is a Pale Pilsen. Beer na Beer has won the Monde Gold Medal a number of times in Brussels for being the best foreign Pilsen.

San Miguel is the # 1 Beer in the Philippines The first San Miguel Brewery opened in 1890.

Over the years, San Miguel has expanded their product line. Pale Pilsen is the original beer. There is also San Mig Light, San Miguel Premium All Malt Beer, San Mig Strong Ice, San Miguel Super Dry, San Miguel Flavored Beer in Apple and Lemon flavors, San Mig Zero, Cerveza Negra (San Miguel Dark Beer), Red Horse Extra Strong Beer, Gold Eagle Beer and Cali, which does not contain alcohol, aka Non Alcohol Beer.

Red Horse is a big seller because of its high alcohol content. Pilsen and Red Horse are sold in the large 1 liter bottles. Grande is the name of the large bottles of Pilsen and Litro is the name of the large bottles of Red Horse.

There are several restaurants and bars in Bacolod which have San Miguel Pilsen on draft. Tyrol Restaurant is one, which specializes in Austrian and German Cuisine.

Back to the Future

When I first arrived on the Golden Shores of the Philippines in 1986, San Miguel was the # 1 Beer. However, Carlsberg Beer was very popular, as was Manila Beer, both products of Asia Brewery. Back in the day, the Century Park Sheraton Hotel in Manila promoted only Manila Beer and it was the very first beer I had in Manila almost 30 years ago. It was good beer.

Beer Hausen Pale Pilsen was the first beer introduced by Asia Brewery but it was replaced with Manila Beer.

Several years ago, Asia Brewery reintroduced Manila Beer on the market but it is extra strong beer and tastes nothing like the original Manila Beer.

Another extra strong beer that is brewed and marketed by Asia Brewery is Colt 45.

Since 1890, Beer remains a poplar beverage in the Philippines.

If you drink beer, please drink responsibly.

I hope to see you one day, somewhere…all around Bacolod.

~ Gary ~

 

SM Supermarket Beer Haus

Beer

During the past month or so, SM Supermarket has largely expanded their beer section with a good variety of imported beers. In this article cover photo, I have included some of the beers I recently purchased and enjoyed from SM Supermarket. Of the 7 samplers I bought, my favorite is the Belgian Beer, Stella Artois. It is beer that literally danced on my tongue with such a marvelous taste! I also liked Victoria Bitters from Australia but a distant second from Stella Artois.

I hadn’t had a King of Beers, Budweiser, since I moved to the Philippines, so that is why I bought one Bud. It seemed to taste better here than it ever did in the USA or in China, where I lived for 9 years! In mainland China, Pabst Blue Ribbon is one of the most popular imported American beers among Chinese. Believe it..or not! It is true and it is even served on China Southern Airlines. I can’t say it is among my favorite beers.

I’ve found most of the Japanese Beers to be pretty good and Sapporo Beer is no exception. When I eat at Cafe Bob’s Deli, I usually have a Kirin or Asahi Beer, both of which are Japanese Brews.

Some of the best beer in the world comes from Germany and while Beck’s is not top of the line, it is better than many local domestic beers. Yeah, I enjoyed the ice cold Beck’s from SM.

Dos Equis XX was popular where I lived in south Florida, with the large Hispanic population. It is a Mexican Beer and it is much better than Corona in my opinion! Corona is available at SM but I did not buy one. Had it many times and is much like San Miguel Light in taste.

I had never heard of Bear Beer before! It hails from Denmark but I think Carlsberg is better and it is also available in the Philippines.

I don’t drink beer to get drunk or to raise hell but I enjoy sampling beers made from around the world! Being a Beer Connoisseur is a personal hobby of mine. I have my own favorite in the Philippines and it is Beer na Beer Pale Pilsen, brewed by Asia Brewery. I also drink San Miguel Pale Pilsen when I am out and about since Beer na Beer is not common in most establishments.

If you enjoy a different taste every now and then with your beer, check out SM Supermarket’s new imported beer section. They should have something you like when you are ready to go for the gusto!

Retiring to the Philippines

If you are a music lover, you can check out my new article and read about the music that is alive and kicking in the Philippines!

http://retiringtothephilippines.com/entertainment/the-music-is-alive-and-kicking/

Without a doubt, Music is a very important part of the Philippines Culture! I enjoy listening to music and I enjoy singing every chance I get.

I hope to see you soon, somewhere…all around Bacolod!